In a history-making partnership that will change the Indian advertising landscape, Ranveer Singh, Bobby Deol, and Sreeleela are coming together for a humongous ₹150 crore advertisement campaign, said to be helmed by revered director Atlee, known for his record-breaker hits Jawan and Mersal. The venture is being billed as one of India’s largest ever commercial advertisements, fusing cinema storytelling with star value on an unprecedented scale.
As per sources from the industry, the high-budget commercial is being made by one of India’s top multinational conglomerates, which wishes to re-imagine the way brand films are created in India. The advertisement will have high-octane visuality, heart-warming storytelling, and high-decibel cinematic appeal, all characteristic features of Atlee’s direction.
Reports indicate that Ranveer Singh will be the energetic face of the campaign, exuding ambition and energy, while Bobby Deol brings intensity and charisma to the campaign. Emerging South Indian talent Sreeleela will ensure freshness and poise, filling out the powerhouse group that reflects India’s changing entertainment and lifestyle image.
The shoot for the campaign has apparently commenced earlier this month on a massive set in Mumbai, with Atlee at the helm of more than 300 technicians. The campaign will have state-of-the-art VFX, stylised action sequences, and an intense background score, making it feel closer to a short feature film than to a typical commercial.
A production insider opened up, “This campaign is not simply about promotion — it’s about telling a story on a film scale. The brand wanted to build something bigger than life, and Atlee’s idea was a natural fit. With Ranveer, Bobby, and Sreeleela on the roster, the endeavor will be a visual treat.”
Fans of each of the three actors have swamped social media with enthusiasm since the news was announced. “This cast is a movie cast! Can’t wait for what Atlee does,” a user commented on X (formerly Twitter). Another commented, “Ranveer’s energy, Bobby’s presence on screen, and Sreeleela’s charm — this ad is going to be epic!”
The campaign is expected to be launched officially by the brand of the campaign later this year through a big launch event, followed by national and digital promotions. With its scale, according to experts, the campaign is expected to create new standards for creativity and Indian advertising investment.
With Atlee’s visual grandeur, Ranveer’s irresistible energy, Bobby’s comeback, and Sreeleela’s emerging stardom, this ₹150 crore joint effort might just be the first step towards an era of Bollywood sheen married to brand storytelling on a grand-scale blockbuster level.
